Area of responsibilities;

1. Drive Essensis LingYi & YouYi growth

a) Be responsible for business performance

b) Develop overall demand generation strategy & execute with excellence

c) Track & analyze business performance & drive action plans for success

2. Be responsible for 360 marketing communication

a) Plan brand marketing calendar to deliver Marketing & Communication Objectives

b) Lead 360 activation ( social campaign, celebrity, IP sponsorship, brand collaboration, etc.) and Always-on marketing activities (seeding, SEO, SEM) In charge of go-to-market communications based on market & consumer trend

3. Investment management

Strategize & manage overall budget behind across different platforms to deliver business ambition

Functional competencies:

1. Solid experience of all-rounded marketing communication ( branding, media, seeding, social activation, design, etc.)

2. From a relatively big scale brand with marketing budget, premium category is preferred

3. Business acumen with strong analytical skills

Leadership competencies:

1. Business & Budget Ownership

2. Agency integration management

Qualification ,Knowledge & Experience

Education and Experience

Bachelor's degree or above

Over 6 years of solid background in brand marketing, product marketing in IMF/FMCG/Beauty

Specific Knowledge

Media environment & trend

Influencer management /PR

Good business acumen with strong analytical skills and ownership

Number sensitive, new business model sensitive

Experience in new eCommerce business ecosystem a plus

General skills

Good spoken & written in English and Mandarin

Good skill in MS office, excel, PPT, word

Good communication & interpersonal skill

Ability to work under pressure and dealing with ambiguity