工作职责:
1 市场需求洞察：调研区域实验室仪器 / 耗材市场动态，捕捉海外客户需求，分析竞品特点、价格及布局，为产品适配与销售策略提供依据。
2 市场开拓与客户运营：通过国际展会、拓展海外代理商深耕本地市场；统筹线上线下渠道，推动产品市场渗透，实现本土化业务突破。
3 销售方案落地：结合品牌与供应链优势，设计区域定制化销售方案，推动落地执行，提升客户转化率与订单量。
4 线上品牌运营：负责线上品牌推广（官网本地化、Google Ads 投放、垂直网站合作等），优化引流策略，提升品牌曝光与有效询盘，支撑业务增长。
5 资源协同与关系维护：维护区域代理商关系，沟通需求、解决合作问题；协同国内团队响应客户与推广需求，保障业务推进。
6 长期工作地点上海，出差地全球各国家
1 Market Demand Insight: Conduct research on the dynamics of the regional laboratory instruments/supplies market, identify the needs of overseas customers, analyze the characteristics, pricing and market layout of competitors, and provide a basis for product adaptation and sales strategy formulation.
2 Market Development & Customer Operations: Deepen local market penetration by participating in international industry exhibitions and developing overseas agents; coordinate online and offline channels to drive product market penetration and achieve breakthroughs in localized business.
3 Sales Plan Implementation: Combine brand and supply chain advantages to design customized regional sales plans, promote the implementation of these plans in local markets, and improve customer conversion rates and order volumes.
4 Online Brand Operations: Responsible for online brand promotion (including localized website content updates, Google Ads campaigns, cooperation with industry vertical websites, etc.), optimize traffic acquisition strategies, enhance brand exposure and qualified inquiries, and support business growth.
5 Resource Coordination & Relationship Maintenance: Maintain cooperative relationships with regional agents, communicate needs and resolve cooperation-related issues; collaborate with domestic teams to respond promptly to customer and promotion needs, ensuring smooth business progress.
6 Work Location: Based in Shanghai, with global business travel required.
任职要求:
1 本科及以上学历，理工科专业，有海外留学背景优先。
2有海外市场开拓 / 国际业务经验，或实验室仪器、生物医药相关行业经验者优先，接受优秀应届生。
3 逻辑思维强，能敏锐洞察市场趋势；外向乐观，沟通能力佳，具备开放与创业心态。
4 英语可作为工作语言（必须），掌握其他小语种者优先。
1 Bachelor's degree or above, major in science or engineering; overseas study background is preferred.
2 Experience in overseas market development/international business, or experience in related industries such as laboratory instruments or biomedicine is preferred; outstanding fresh graduates are also welcome.
3 Strong logical thinking ability and keen insight into market trends; outgoing and optimistic, with excellent communication skills, as well as an open mindset and entrepreneurial spirit.
4 Proficiency in English as a working language (mandatory); proficiency in other minor languages is preferred.