Your Role
1 Segment Management 区块管理
Lead Segment Development Plan in assigned regions, Identify the Market trend, Do Competitiveness evaluation, Collect Competitor analysis, Do SWOT analysis, X+5 Footprint.
Define and develop product portfolio, segmentation, roadmaps, value propositions and pricing strategies according to SDP.
Propose Applications / Products / Customers to approach and promote. Identify How much could access and target for. Propose What actions to prioritize, When to achieve, in Hunting & Prospecting platform, support and motivate S&M teams in assigned regions to achieve planned growth in due time.
2 Project Management 项目管理
Act as key project leader, define and follow up critical tasks together with project owners, stake holders from China team and Global Strategy teams, to achieve key breakthroughs defined in project task book.
3 Marketing and Technical Supports 市场和技术支持
Has an in depth knowledge of the product (including packaging, standards, applications, technical characteristics … )
Gives training to sales people to attain the required level on product knowledge
Works with the factories and selected distributors and customers, support strategic business segments and key accounts.
Prepares the correct marketing tools (brochures, folders, presentations, case studies exhibitions, seminars, …)
Defines the need for these tools to support the sales growth
4 Market Intelligence 市场情报
Conducts industry analysis and build company profiles for targeted segments and companies. Understands the voice of the customers, their met and unmet needs by contextual interviews.
Identifies and analyzes new growth opportunities derived from our existing product portfolio and/or based on current or new competencies.
Monitors market & technology trends and evolutions in selected segments; Develops and manages a market database to enable the business to track market trends by segment and customer.
5 New Product Development 新产品开发
Joints efforts with sales/plants to develop innovative new products and business solution /or delivery fit-for-purpose products solution to fulfill market demand and customer needs
Plans and manages the new product launch with clear product value proposition, unique selling points and marketing strategy and development tactic plan.
6 Strategy Development 战略拓展
Defines the customized regional strategy by segments (at the same time also aligned with the global strategy)
Deploys and implements the strategy in actions and concrete steps
Steerings/supports the sales force towards the right customers/developments
Monitors plant profitability by segment & region and implements strategic changes as necessary (price changes, product standardization or rationalization, etc.) to maintain a minimum contribution from sales.