We are looking for a creative and detail-oriented Social Media staff to drive daily content
and community engagement across our Chinese social platforms. This role focuses on the
hands-on execution of our publishing strategy, managing interaction with followers, optimizing
hashtags, and experimenting with new content formats.
This is a great opportunity for someone who enjoys being close to the audience and turning
ideas into high-impact digital content.
Key Responsibilities
● Manage daily publishing on platforms like Weibo, Douyin, Bilibili, and others
● Engage with the community, moderate comments, and respond to messages to foster
trust and loyalty
● Monitor trending topics and optimize hashtags and keywords for reach and relevance
● Collaborate with editors and designers to experiment with new content formats (short
videos, memes, polls, interactive stories)
● Track analytics and contribute to performance reporting
● Stay updated on platform best practices and competitor content
● Provide feedback and insight to help inform broader strategy
Requirements
● 3–5 years of experience in social media, community management, or digital publishing
● Strong familiarity with Chinese platforms and content culture
● Native Chinese speaker; working proficiency in English (Russian is a plus)
● Creative thinker with good instincts for audience engagement
● Basic content editing or short video creation skills are a plus