YOUR TASKS AND RESPONSIBILITIES

• Lead the development of regional marketing strategy and budget planning for next financial year
• Lead the development of regional marketing campaigns, demand generation campaigns and grower loyalty program in line with national product strategy
• Collaborate with L2 Product team for localized crop strategies and solutions
• Collaborate with L2 Technical team for localized GtM strategy including but not limited to initiatives related to DG, retailer, SCP and channel excellence such as drone, GFM etc.
• Support regional digital initiative (not as individual but part of Unit Supporting Squad responsibility)

WHO YOU ARE

• University degree (Business, Marketing, Agriculture), more than 5 years experience in Agriculture industry
• Focused on outcomes.
• Great balance of strategic thinking and ability to execute at scale. Lead change through logical arguments and passion. Must be able to inspire, challenge, coach and support.
• Ability to listen to viewpoints, synthesize, independent of initial viewpoints.
• Ability to influence stakeholders without hierarchical authority.
• Ability to align company plans to farmer value. Clear structured thinking and communication.

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