职位详情
Digital Operation Expert (MJ001217)
面议
拜耳集团
杭州
5-10年
本科
05-28
工作地址

杭州市

职位描述

YOUR TASKS AND RESPONSIBILITIES

  • Drive omni-channel innovation to accelerate Sales Force, empower distribution partner to expand sales channels, enbale omni-Channel engagement for customization.
  • Leverage social media Short Video & Livestreaming to accelerate omni-channel demand generation.
  • Fully in charge of social media account & content strategy, distribute brand message, Plan and execute public domain event & campaign for Distributor and Farmer Engagement.
  • Enable sales force to leverage Douyin, kuaishou, Wechat to build brand awareness and expand farmer reach for demand generation;
  • Enable distribution channel to leverage douyin, kuaishou, wechat social media for demand generation;
  • Synergize public domain with private domain, enable online to offline to generate customer’s demand via omni-channel solution;

WHO YOU ARE

  • More than 5-year digital marketing experience, extensive experience on China market digital solution;
  • Extensive experience with short video, livestreaming, content & event marketing;
  • Sophisticated at social media organic growth strategy and paid media;
  • Extensive experience with B2B/B2C operation in omni channels, sophisticated experience on optimizing customer experience;
  • Competency of driving results and customer focus, good analytical abilities; strong communicator with fluent English and Chinese (oral and written), excellent presenter, commercial savvy;
  • Bachelor’s degree, Agriculture knowledge, omni-channel innovation mindset is preferred

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