Overall Description: （temporary job; no insurance）
You will support our marketing team by conducting market research to inform strategic decisions while simultaneously managing logistics for key events. This dual-focus role requires excellent organizational skills, analytical thinking, and the ability to multitask.
Major Responsibilities:
1. Competitor & Market Research
• Conduct in-depth research on competitor schools (programs, fees, marketing tactics, enrollment strategies).
• Track local/regional education trends, including parent preferences, emerging school models, and community needs.
• Analyze competitor events (open days, fairs, workshops) to identify opportunities for differentiation.
• Prepare reports with actionable insights to refine the school’s branding, pricing, and outreach strategies.
2. Event Management
• Plan and execute virtual/hybrid/in-person events (workshops, webinars, conferences).
• Coordinate logistics: venue booking, vendor negotiations, attendee registration, and post-event feedback.
• Collaborate with cross-functional teams (marketing, sales, design) to align events with brand goals.
• Track event budgets and ensure timely execution within scope.
Requirements and Qualifications:
• Experience: 1–2 years in market research (education sector preferred) and/or event planning (schools, nonprofits, or community outreach).
• Familiarity with K–12/private school landscapes and parent decision-making drivers.
• Skills: Proficiency in data tools (Excel, Google Trends) and social media analytics.
• Strong networking skills to build partnerships with local organizations.
• Creativity in designing engaging, family-centric events.
YCYW Commitment to Safeguarding
We are committed to safeguarding and promoting the welfare of all the students in our care and expect all applicants to share this commitment. We align our recruitment practices to the recommendations of the International Task Force on Child Protection. Before any appointment is confirmed, we implement effective recruitment practices which include: interview, identity check, criminal record check and character/professional references. All teachers and other adults working at YCYW schools are expected to read and comply with our Child Protection Policy and Procedures.