职位描述
1. Digital Ops & KOL (25%) – Manage WeChat/RED, execute KOL *******.
负责品牌微信公众号、小红书平台日常运营及KOL产品种草内容执行(25%)
2. Offline Events (35%) – Execute annual campaigns with full tracking.
参与执行品牌年度重点线下活动,全程跟进并及时反馈(30%)
3. Digital Tools (5%) – Manage marketing platforms & loyalty rewards.
品牌数字营销工具运营及会员奖励发放(5%)
4. Market Analytics (20%) – Competitor/data/QA/internal project analysis.
市场数据采集与分析(含视频/图片素材收集、竞品调研、问卷分析及内部项目数据整理)(20%)
5. Packaging (5%) – Coordinate label/packaging upgrades cross-departmentally.
产品标签更新及包装升级项目跟进(跨部门协作)(5%)
6. Other assigned work (10%)
其他支持工作(OA系统维护、中英文件翻译等)(10%)
1. Digital Ops & KOL (25%) – Manage WeChat/RED, execute KOL *******.
负责品牌微信公众号、小红书平台日常运营及KOL产品种草内容执行(25%)
2. Offline Events (35%) – Execute annual campaigns with full tracking.
参与执行品牌年度重点线下活动,全程跟进并及时反馈(30%)
3. Digital Tools (5%) – Manage marketing platforms & loyalty rewards.
品牌数字营销工具运营及会员奖励发放(5%)
4. Market Analytics (20%) – Competitor/data/QA/internal project analysis.
市场数据采集与分析(含视频/图片素材收集、竞品调研、问卷分析及内部项目数据整理)(20%)
5. Packaging (5%) – Coordinate label/packaging upgrades cross-departmentally.
产品标签更新及包装升级项目跟进(跨部门协作)(5%)
6. Other assigned work (10%)
其他支持工作(OA系统维护、中英文件翻译等)(10%)
Requirements:
1. 5 days per week and 6 months internship at least
每周5天,实习期至少6个月
2. No limitation in major, but Marketing preferred
专业不限,市场营销专业优先
3. Excellent written English, familiar with office software
英文读写流利, 熟悉相关电脑办公软件
4. Strong innovative thinking and good team player with strong sense of responsibility
较强的创新思维,团队协作能力和责任心
5. Good communication skills and execution capability
较强的沟通和执行能力
以担保或任何理由索取财物,扣押证照,均涉嫌违法,请提高警惕