Overall Role Purpose 职位宗旨
Utilizing digital approach and 360 strategy to enhance DHL brand and image, develop, organise and implement integrated sponsorship activation plan, promotional campaigns, customer events according to marketing objective and plans.
为了进一步提升DHL的品牌和形象，根据市场营销战略与计划，运用360度和数字化营销策略，制定、组织并实施整合的赞助激活项目、促销活动和客户活动。
Accountabilities 关键职责
● Utilize global & local sponsorships to promote DHL brand and further strengthen DHL brand image among customers.
● 借助DHL全球和中国的赞助活动，宣传推广DHL品牌，在客户心目中强化品牌形象和美誉度。
● Build & maintain customer loyalty through designed holistic marketing campaign through digital ways.
● 利用一系列数字化方式，通过建立有体系的，整合的营销策略来进一步建立和维护客户忠诚度。
● Analysis and deep understand the target audience profile and know how to engage with next generation to penetrate DHL brand values.
● 分析和深度了解目标客户受众，理解客户画像，积累客户数据和标签。并深谙如何与Z世代的潜在客户群进行品牌沟通和价值传递。
● Develop marketing guideline for areas to activate their Sponsorship activities. Give daily consulting support to Area teams.
● 制定并指导区域做好全球赞助项目的本地化执行。提供面向分区的日常问询和协助。
● Manage and coach agencies to deliver qualified campaign end to end.
● 管理并指导供应商提供高质量的端到端的服务。
● Liase with global & regional marketing team to obtain relevant branding & sponsorship guidelines.
● 与集团品牌团队合作，了解有关品牌和赞助的指导原则。
Skills / Qualifications 技能要求与任职资格
● Degree in Marketing/Communications (or related discipline).
● 营销/大众传媒本科学位(或相关专业)。
● Minimum 5 years working experience in sports marketing / sponsorship related ideally with a strategic planning background. Must have been deeply involved in strategic development of communication campaigns.
● 5 年以上相关体育营销或赞助的工作经验，有策略制定的工作背景优先。具备战略计划，项目规划的能力。
● Must also have experience managing sponsorship activation including promotion, event and digital marketing.
● 在赞助激活方案的管理和执行方面经验丰富，包括促销，活动， 数字营销等。
● Have good planning ability, communication and coordination ability, excellent execution ability, strong sense of responsibility and team spirit.
● 具有良好的策划能力、沟通协调能力、出色的执行能力、很强的责任心，具有团队合作精神。
● Proven working experience in branding and sponsorship marketing.
● 具有被证实的品牌和品牌赞助营销的经验和成功案列。
● Creative, literate, and capable of visually presenting aesthetics.
● 有创意、有文字功底、有视觉呈现审美能力。
● Good communication skill both English and Chinese.
● 良好的中英文沟通能力。